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Chris Ruhlen Moderates ULI Panel on Hotels as a Project and Firm Diversification Strategy

Land use & zoning attorney Chris Ruhlen recently moderated the Urban Land Institute Young Leaders Group's "Hotel - A Project and Firm Diversification Strategy?" panel discussion, which analyzed the value of including hotel products in project mixes. Chris serves as the Urban Land Institute's Next 10 Initiative Council co-chair and is a member of its Regional Land Use Leadership Institute and UrbanPlan. The panel focused on questions like:

  • What is the value of including hotel projects in the project mix, particularly when raising funds?
  • What is the impact of risk and reward positioning on the overall project marketability and return?
  • How differently do local and international investors view projects with a hotel component?
  • Where are the current market trends to which developers should pay attention?

The Urban Land Institute Young Leaders Group's mission is to serve the greater ULI mission by educating and engaging a diverse group of real estate professionals through ensuring continuous educational development, sharing best practices, exposing members to industry leaders, and foster an environment conducive to creating and maintaining lasting relationships. For more on the Urban Land Institute Young Leaders Group, visit

Chris Ruhlen is a land use attorney at Lerch, Early & Brewer in Bethesda, Maryland, who focuses on land use, zoning, real estate and related governmental issues. Chris assists national and local real estate developers, property owners, commercial tenants and small businesses with a full range of planning, zoning, and regulatory matters.


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